Source description
About the role
Design high-performing landing pages, signup entry points, and interactive activation moments that directly convert top-of-funnel web traffic into active trial users.
Build comprehensive, production-ready visual assets and specifications in Figma that engineering can implement directly and flawlessly from day one
Craft detailed user flows, edge cases, error states, and logic maps to serve as the single, clear source of truth for seamless engineering execution.
Architect tailored user journeys that respond directly to visitor intent levels, reducing user anxiety and guiding prospects to the optimal conversion branch.
Expand and scale our organizational design system by introducing reusable components and unified design tokens tailored for growth marketing layers.
Apply Product-Led Growth (PLG) frameworks to design moments that unlock the user's "aha moment" before asking for an official sign-up or subscription.
Conduct rapid qualitative and quantitative discoveries, running usability tests and user session analyses to translate behavioral data into winning layout hypotheses.
Partner closely on a daily basis with Growth Product Managers, marketers, and copywriters to align messaging, visuals, and high-velocity conversion experiments.
More at Lodgify