Source description
About the role
Own end-to-end funnel analysis , identifying drop-off points and conversion opportunities
Partner with Growth team to prioritize and measure funnel improvement initiatives
Define and track leading and lagging metrics, business KPIs (ARR, churn, LTV, CAC) and translate them into actionable product signals
Create insightful dashboards showing how product improvements impact customer value and business outcomes
Autonomously design and lead A/B tests focused on funnel conversion improvements across all areas, partnering with stakeholders
Proactively propose experiments to unlock new customer value levers and optimize conversion rates
Select success metrics, analyze results, and interpret statistical significance to inform decisions
Develop and maintain data models using dbt (incremental models, snapshots, documentation, generic tests, macros)
Apply data modeling techniques (star/snowflake schema, data-marts, SCDs) and optimize BigQuery queries using clustering/partitioning for performance and cost efficiency
Work as embedded peer within Growth team, participating in syncs and discovery sessions to surface customer pain points and bottlenecks
Communicate findings effectively to technical and non-technical stakeholders and mentor junior analysts to promote excellence.
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