Source description
About the role
Education: Bachelor’s degree required. Technical or analytical background preferred but not required.
Experience:
5–8 years building and scaling GTM, growth, or revenue systems in a B2B environment.
Proven record of designing automation that directly influenced pipeline, revenue, or lifecycle performance.
Experience owning cross-functional execution between Marketing, Sales, and RevOps.
Background in SaaS or complex go-to-market environments strongly preferred.
Skills
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Has experience ideating about, and building, architecture across the end-to-end GTM ecosystem — from acquisition and lifecycle to expansion and outbound — with a clear mandate to shape how systems evolve, not just how they operate.
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AI-first systems architect — designs GTM automation that embeds AI at key decision points, including multi-step AI agent pipelines for research, enrichment, qualification, and hyper-personalized outreach at scale.
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Practical prompt engineering for GTM — writes, evaluates, and iterates prompts that power AI-driven enrichment, signal classification, content personalization, and outreach generation; understands how to get reliable, production-grade outputs from LLMs inside automated workflows.
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Experience translating intent data, product usage data, and engagement signals into automated plays.
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Deep experience building multi-step workflows that eliminate manual handoffs and accelerate revenue velocity.
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Ability to diagnose bottlenecks across the marketing-to-sales funnel and design systems that improve conversion.
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Build testing frameworks, not just campaigns — instrumentation, measurement, and iteration loops.
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Technically fluent across no-code, low-code, and AI-augmented tooling — extends systems and structures data using the right tool for the job, from visual automation builders to AI coding assistants to light scripting when required.
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Hands-on expertise across modern GTM systems such as:
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CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
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Sequencing / outbound tools (e.g., SalesLoft, Outreach)
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Business automation platforms (e.g., Make, n8n, Zapier)
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AI-powered enrichment and GTM orchestration (e.g., Clay — including waterfall enrichment, AI-driven prospect research, and hyper-personalized outreach at scale)
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Intent data platforms (e.g., 6sense, Bombora)
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Data enrichment tools (e.g., ZoomInfo, Apollo, Clearbit)
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AI tools for GTM execution — comfortable applying LLMs and AI-native tools to signal interpretation, outreach personalization, content generation, and workflow automation
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Web analytics platforms (e.g., GA4, Heap)
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Other Requirements:
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Systems-first thinker — you see processes as products
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Bias toward building and automating over doing manual work.
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Strategic GTM architect — evaluates every automation and integration decision through the lens of pipeline velocity, revenue impact, and long-term infrastructure scalability.
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You have commercial instincts — every build is evaluated by whether it moves pipeline, not just whether it works.
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Curiosity and experimental mindset — you test, measure, and iterate rather than set-and-forget.
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Ability to operate autonomously in a fast-paced, high-accountability environment.
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Strong communicator can explain what a workflow does and why it matters to non-technical stakeholders.
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