Manager, GTM Systems

CRM & GTM Architecture: Define, document, and continuously evolve the end-to-end GTM systems architecture across Salesforce, CPQ, and adjacent platforms. Own the data model and object structure in Salesforce, ensuring scalability as the business grows and pivots. Serve as the internal authority on systems design decisions, evaluating trade-offs between build, buy, and configure.

Data Governance & Integrity: Establish and enforce data standards, field definitions, naming conventions, and validation rules across the GTM stack. Build proactive monitoring and alerting for data quality issues; partner with RevOps and Finance on data hygiene programs. Own the source-of-truth logic for pipeline, account hierarchy, and customer lifecycle stages.

Integrations & Systems Interoperability: Own architecture and delivery of integrations across CRM, CPQ, ERP/billing, marketing automation, and enrichment tools. Partner with IT and Engineering to define API standards, error handling, and monitoring for all GTM system integrations. Evaluate and onboard new tools in a disciplined, integration-conscious manner.

Automation & AI-Driven Workflows: Define the company's automation strategy across Salesforce Flows, CPQ rules, and process automation tools. Identify and deploy AI-powered agents and workflows that improve data quality, territory coverage, forecasting accuracy, and deal-stage velocity. Continuously scan the market for emerging AI and automation capabilities relevant to quote-to-cash and revenue operations.

Systems Delivery & Governance: Manage the GTM systems intake process, including triaging, scoping, prioritizing, and communicating requests from all stakeholder teams. Establish and run a structured release governance process, including change management, regression testing, and documentation standards. Maintain a prioritized systems roadmap aligned to company revenue goals and ELT priorities.