Senior Martech Solutions Architect

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Senior Martech Solutions Architect

Ho Chi Minh, Dong Nam Bo, Viet Nam(Hybrid)

Job Description

KFC Global’s Brand Experience team is seeking a Senior Martech Solutions Architect (L8) to support and scale measurement across our global digital ecosystem.

This role will drive hands-on implementation and governance of digital analytics and marketing technology across KFC’s websites, mobile apps, and digital ordering platforms. You will ensure consistent, accurate, and privacy-compliant data collection that enables global and market-level teams to optimize customer journeys, media effectiveness, personalization, and brand performance.

As an L8 individual contributor, you will serve as a subject matter expert in analytics implementation and MarTech enablement—owning execution, improving global standards, and partnering closely with Product and Engineering teams.

Responsibilities

Global Analytics Implementation

• Implement, configure, and maintain GA4 tracking across KFC’s global web and mobile app platforms, ensuring consistent measurement frameworks across markets.

• Translate global Brand Experience measurement strategies into scalable technical tracking solutions.

• Support rollout and adoption of standardized event taxonomies and data layer frameworks across regions.

MarTech Deployment & Integratio n

• Deploy and manage third-party marketing tags, tracking pixels, and SDKs (media, personalization, testing, CRM, CDP) via tag management systems.

• Partner with CRM and CDP teams to enable audience activation, campaign measurement, and closed-loop attribution.

• Ensure analytics implementations support personalization, lifecycle marketing, and performance media objectives.

Data Layer & Governance

• Develop and maintain a scalable, event-driven data layer architecture aligned to global business KPIs and customer journey milestones.

• Establish and uphold tagging governance standards, naming conventions, and version control practices across markets.

• Ensure compliance with global privacy regulations (GDPR, CCPA, and other regional frameworks) and consent management requirements.

Quality Assurance & Optimization

• Conduct detailed QA testing for web and app tracking implementations, ensuring data accuracy and integrity before production releases.

• Monitor analytics data health and proactively identify discrepancies, tagging gaps, or optimization opportunities.

• Support root cause analysis and resolution of data issues in collaboration with Engineering teams.

Documentation & Global Enablement

• Create and maintain global implementation documentation, tracking specifications, data dictionaries, and governance guidelines.

• Support enablement of regional digital teams through clear documentation, office hours, and best-practice guidance.

• Stay current on analytics, MarTech, and privacy trends to continuously evolve KFC’s global measurement capabilities.

Qualifications

Required Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or related field.

• 3+ years of hands-on experience in digital analytics and MarTech implementation, including strong GA4 expertise.

• Deep understanding of event-based tracking models and structured data layers.

• Strong knowledge of web technologies including HTML, CSS, JavaScript, and JSON.

• Experience with tag management platforms such as Google Tag Manager, Tealium, or Adobe Launch.

• Experience implementing analytics for mobile apps (e.g., Firebase or similar platforms).

• Strong QA methodology and troubleshooting skills for tracking validation.

• Experience working cross-functionally in Agile environments (JIRA, Confluence).

• Excellent communication skills, with the ability to translate technical implementation details into clear business impact.

Preferred Qualifications

• Google Analytics and/or Google Tag Manager certification.

• Experience working in global or multi-market digital environments.

• Familiarity with Customer Data Platforms (CDPs) and CRM ecosystems.

• Exposure to performance media measurement, attribution modeling, and marketing analytics.

• Experience implementing consent management platforms and privacy-first data strategies.

• Impact of the Role: This role is foundational to KFC Global Brand Experience. By ensuring high-quality, scalable, and standardized data collection across markets, you will enable:

• Consistent global KPI reporting

• Smarter media and personalization strategies

• Stronger customer journey insights

• Data-driven brand growth

Responsibilities

Global Analytics Implementation

• Implement, configure, and maintain GA4 tracking across KFC’s global web and mobile app platforms, ensuring consistent measurement frameworks across markets.

• Translate global Brand Experience measurement strategies into scalable technical tracking solutions.

• Support rollout and adoption of standardized event taxonomies and data layer frameworks across regions.

MarTech Deployment & Integratio n

• Deploy and manage third-party marketing tags, tracking pixels, and SDKs (media, personalization, testing, CRM, CDP) via tag management systems.

• Partner with CRM and CDP teams to enable audience activation, campaign measurement, and closed-loop attribution.

• Ensure analytics implementations support personalization, lifecycle marketing, and performance media objectives.

Data Layer & Governance

• Develop and maintain a scalable, event-driven data layer architecture aligned to global business KPIs and customer journey milestones.

• Establish and uphold tagging governance standards, naming conventions, and version control practices across markets.

• Ensure compliance with global privacy regulations (GDPR, CCPA, and other regional frameworks) and consent management requirements.

Quality Assurance & Optimization

• Conduct detailed QA testing for web and app tracking implementations, ensuring data accuracy and integrity before production releases.

• Monitor analytics data health and proactively identify discrepancies, tagging gaps, or optimization opportunities.

• Support root cause analysis and resolution of data issues in collaboration with Engineering teams.

Documentation & Global Enablement

• Create and maintain global implementation documentation, tracking specifications, data dictionaries, and governance guidelines.

• Support enablement of regional digital teams through clear documentation, office hours, and best-practice guidance.

• Stay current on analytics, MarTech, and privacy trends to continuously evolve KFC’s global measurement capabilities.

Qualifications

Required Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or related field.

• 3+ years of hands-on experience in digital analytics and MarTech implementation, including strong GA4 expertise.

• Deep understanding of event-based tracking models and structured data layers.

• Strong knowledge of web technologies including HTML, CSS, JavaScript, and JSON.

• Experience with tag management platforms such as Google Tag Manager, Tealium, or Adobe Launch.

• Experience implementing analytics for mobile apps (e.g., Firebase or similar platforms).

• Strong QA methodology and troubleshooting skills for tracking validation.

• Experience working cross-functionally in Agile environments (JIRA, Confluence).

• Excellent communication skills, with the ability to translate technical implementation details into clear business impact.

Preferred Qualifications

• Google Analytics and/or Google Tag Manager certification.

• Experience working in global or multi-market digital environments.

• Familiarity with Customer Data Platforms (CDPs) and CRM ecosystems.

• Exposure to performance media measurement, attribution modeling, and marketing analytics.

• Experience implementing consent management platforms and privacy-first data strategies.

• Impact of the Role: This role is foundational to KFC Global Brand Experience. By ensuring high-quality, scalable, and standardized data collection across markets, you will enable:

• Consistent global KPI reporting

• Smarter media and personalization strategies

• Stronger customer journey insights

• Data-driven brand growth

• Apply Now

Job Info

• Job Identification5188
• Job CategoryPROF_Exempt
• Posting Date05/20/2026, 11:46 PM
• Degree LevelBachelor's Degree
• Job ScheduleFull time
• LocationsHo Chi Minh, Dong Nam Bo, Viet Nam(Hybrid)

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