Source description
About the role
Revenue & Growth Ownership
Own the in-app journeys that drive D2C revenue: new member conversion, upsell to higher-tier subscriptions, cross-sell of consumables and add-ons, and winback of lapsed members.
Define and track revenue-linked success metrics for every feature area (conversion rate, attach rate, average order value, LTV, churn) and run post-launch reviews that feed back into the roadmap.
Identify and prioritize the highest impact levers across the full member lifecycle: pre-purchase, onboarding, result reveal, action-taking, and re-engagement.
Partner with marketing and lifecycle teams to ensure in-app moments align with and amplify campaign and email strategies.
Roadmap & Execution
Write well-scoped PRDs, user stories, and acceptance criteria in Jira that engineering and design can execute with minimal back-and-forth.
Maintain a clear, defensible backlog prioritization framework against a high volume of incoming requests from stakeholders and customer feedback.
Run regular usability testing and structured customer interviews; keep direct relationships with active members for ongoing feedback and validation.
Ship quickly and iterate based on data — you prefer a well-instrumented experiment over a lengthy spec review.
Persona & Journey Strategy
Own and evolve Viome’s consumer persona framework, with a focus on purchase motivations, upgrade triggers, and churn risk signals — not just health journey profiles.
Map end-to-end user journeys with an eye on conversion and retention: where do members drop? Where do they upgrade? Where do they go dark?
Translate persona insights into concrete product decisions: segmented onboarding flows, contextual upsell prompts, dynamic re-engagement surfaces.
Design Partnership
Work closely with UX/UI design as a substantive thought partner — contributing to information architecture, interaction patterns, and conversion-optimized flows.
Hold a high bar for consumer experience quality: push back on confusing flows, trust-eroding visual treatments, and missed monetization moments.
Bring a point of view on D2C app design trends — from commerce-first health apps to subscription software — and how they can raise Viome’s bar.