Senior Product Manager, Identity Resolution - Global Monetization Product and Technology

About the Team

The Pangle Product team is responsible for building the core technology that powers TikTok’s global ad network, connecting advertisers to over a billion users across emerging markets. We partner closely with engineering, data science, and cross-functional teams to develop privacy-safe, performance-driven solutions that improve signal quality and deliver measurable results for advertisers. It’s a collaborative and fast-paced environment where our work directly impacts how businesses grow through TikTok.

Responsibilities

• Build Pangle’s identity resolution spine, enabling privacy-safe, performance-driven programmatic ad buying and personalized ad experiences. - Anticipate shifts in privacy, platform APIs (e.g., SKAdNetwork, Privacy Sandbox), and market dynamics; translate them into a resilient product vision. - Partner with engineering, data science, and MLOps teams to ingest, reconcile, and activate massive first- and third-party data sets (device, app, click-stream, server-to-server, clean rooms). - Drive iterative experimentation to improve identity match rate, signal quality, and downstream ROI for advertisers. - Align senior stakeholders across Ads, Privacy, Policy, Legal, and Partner Engineering; present clear trade-offs and get decisions made quickly. - Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization. - Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.