Senior Product Manager, AI Search Ads (Mandarin Speaker)

The Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming more and more attractive to users by providing interesting, useful and relevant video search results. These solutions aim to improve the search traffic monetization efficiency and search ad relevance.

Responsibilities

1. Lead product strategy for vertical search ads and drive product upgrades with AI technologies to build differentiated competitive advantages 2. Apply AI to optimize traffic strategy and relevance in search ads, focusing on intelligent bidding, intent understanding, and related areas to improve user experience and advertiser ROI 3. Lead innovative AI exploration in search ad scenarios and drive 0 to 1 product delivery, such as AIGC/agentic transactions, while designing ad formats tailored to vertical industries 4. Work cross-functionally with engineering, data, sales, and other teams to scale AI products from R&D to commercial deployment 5. Use a data-driven approach to define core metrics, build A/B testing systems, continuously iterate the product, and partner with commercial teams to drive scaled customer adoption.