Ads Targeting Data Engineer, Ads Core

Monetization Technology teams are building the next-generation monetization platforms to help millions of customers grow their businesses, utilizing our products like TikTok. Our team develops a wide variety of advertisements for numerous uses including feeds, live streaming, branding, measurement, targeting, search, vertical solutions, creative solutions, and business integrity.

What You'll Do

• Own foundational targeting data and platform capabilities with high availability, accuracy, freshness, and scalability: - Base targeting dimensions: gender, age, geo, device, language, network, etc. - Audience & tagging system: definitions, hierarchy, refresh strategy, backfills, cross-device unification - Design and implement large-scale batch/stream pipelines: ingestion, ETL, aggregation, profile generation, tag updates, external serving - Build a reliable data quality framework: validation, lineage, monitoring/alerting, SLAs, automated backfill and repair - Provide standardized capabilities for ads delivery/strategy systems: - Audience package generation/management, tag query services, foundational targeting rule engine, access control & auditing - Collaborate with ML/product/compliance to ensure stable production rollout and iterative improvements (performance/reach/cost/UX)