Subscription Product Manager

Job Details:

We are seeking a Subscription Product Manager to help drive subscriber growth and revenue growth across The Real Deal’s news subscription product while supporting the broader subscription ecosystem.

The core mandate of this role is to grow subscribers, reduce churn, improve retention, increase conversion and grow subscription revenue through data-driven product improvements.

While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing paywall behavior, pricing structures, subscription flows, checkout experiences, renewal journeys and cancellation processes.

This is a highly data-driven role. The Subscription Product Manager will analyze subscriber behavior, identify friction points across the subscription experience and use data and experimentation to inform product improvements.

The role will collaborate closely with the Head of Product and cross-functional leadership to help define the strategy and roadmap for subscription product improvements, translating insights into measurable business impact.

Job Responsibilities:

Data-Driven Performance Optimization

Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement

Use data to diagnose friction points across the subscription experience

Develop hypotheses, run experiments and measure results to inform product decisions

Present insights and recommendations based on performance trends and experimentation results

Churn Reduction and Retention

Analyze churn drivers and cancellation trends

Identify behavioral patterns that signal retention risk

Improve renewal, cancellation and account management flows

Partner closely with Customer Service to translate recurring subscriber issues into product improvements

Implement product and experience improvements that reduce avoidable churn

Conversion Optimization

Optimize paywall performance and subscription flows

Identify friction points across acquisition and checkout

Run structured experiments on pricing, packaging, messaging and offers

Improve checkout UX and subscription purchase experience

Continuously test and iterate to improve conversion rates

Subscriber and Revenue Growth

Define and consult on product initiatives that increase total subscriber count

Improve monetization through pricing strategy, packaging and offer testing

Support corporate subscription workflows in partnership with Sales

Ensure subscription mechanics support overall revenue growth goals

Subscription Optimization Roadmap

Collaborate with the Head of Product and cross-functional stakeholders to help define and prioritize the roadmap for subscription improvements

Identify opportunities to improve retention, conversion and subscriber growth through product optimization

Use data and experimentation to inform prioritization and roadmap recommendations

Ensure subscription infrastructure supports a complex business model including individual and corporate subscriptions

Cross-Functional Collaboration

Work closely with Product and Development to scope and ship subscription improvements

Collaborate with Marketing to ensure alignment between product experience and acquisition campaigns

Partner with Sales on corporate subscription workflows and upsell opportunities

Work with Customer Service to identify systemic subscription issues and improve subscriber experience

Coordinate with Editorial when subscription strategy impacts content access or positioning

Qualifications

• 3 to 5 years of product management or growth experience

• Direct experience managing subscription or recurring revenue products

• Strong analytical skills and a data-driven approach to decision making

• Experience analyzing subscriber behavior, conversion funnels and churn drivers

• Experience running A/B tests and experimentation programs

• Experience with Piano strongly preferred

• Experience in digital media, publishing or B2B information services is a plus

• Experience working with corporate or multi-seat subscription models is a strong plus

• Ability to translate complex data into clear insights and actionable product decisions

• Strong communication skills and ability to collaborate across teams