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Job Description
About the Role
(Role purpose / objective) This role is responsible for leading the development of digital capabilities within the company’s Marketing and Commercial Operations function. The incumbent will drive digital strategy, capability building, platform adoption, data-driven commercial excellence, and cross-functional collaboration to enhance customer engagement, marketing effectiveness, and commercial execution, while ensuring compliant operations in the pharmaceutical business environment. How you will contribute: (Key accountabilities and responsibilities) Digital Capability Strategy and Planning Develop mid- to long-term digital capability strategies, annual plans, and transformation roadmaps aligned with the company’s marketing and commercial priorities. Identify capability gaps and opportunities across digital marketing, omnichannel engagement, analytics, content enablement, and commercial execution. Define capability objectives, milestones, and success metrics, and ensure effective implementation. Digital Tools, Platforms, and Enablement Lead the deployment, adoption, and optimization of digital tools and platforms that support marketing and commercial teams. Partner with internal stakeholders and external vendors to enhance platform functionality, usability, and business impact. Ensure digital platforms, workflows, and user support models meet business needs and operational standards. Capability Building and Training Build digital capability frameworks, learning journeys, and training programs for marketing and commercial teams. Strengthen organizational capabilities in areas such as omnichannel engagement, CRM utilization, digital content activation, campaign effectiveness, and data-driven decision-making. Coach teams and leaders on digital ways of working and adoption of new capabilities. Data-driven Commercial Excellence Promote the use of data, analytics, and digital insights to improve customer targeting, engagement effectiveness, and commercial performance. Work with commercial operations, IT, analytics, and business teams to translate digital data into actionable business recommendations. Support the development of dashboards, KPIs, and reporting mechanisms to track digital adoption and business impact. Cross-functional Collaboration Work closely with Marketing, Commercial, Medical, DD&T, Data & Analytics, Compliance, Legal, and other relevant functions to drive digital initiatives. Ensure alignment between business priorities, technology solutions, and change management efforts. Coordinate digital transformation initiatives across brands, functions, and field teams. Compliance and Governance Ensure digital activities, platforms, and capabilities comply with pharmaceutical industry regulations, data privacy requirements, and internal company policies. Establish governance processes for digital tools, content workflows, platform usage, and capability development. Promote a strong compliance mindset and responsible digital practices across the organization. Skills minimum education, knowledge or experience required to be successful in role.
Strong understanding of digital transformation in pharmaceutical marketing and commercial operations. Strong capabilities in capability building, change management, stakeholder management, and cross-functional collaboration. Excellent skills in project management, business planning, and execution. Familiarity with digital platforms, CRM systems, analytics tools, and omnichannel engagement models Strong results orientation and strategic acumen. Excellent leadership, communication, and influencing skills. Strong problem-solving and execution capabilities. Able to thrive in a fast-paced and matrixed business environment.
Locations Shanghai, ChinaBeijing, China Worker Type Employee Worker Sub-Type Regular Time Type Full time
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