Principal Product Manager (Remote)

Define & Own the Product Vision

Evolve our product strategy to meet ambitious growth, retention, and customer impact goals that you will own.

Set a compelling long-term product vision for our Life and Critical Illness vertical, aligned with business priorities and grounded in customer insights.

Champion a roadmap that balances innovation with operational excellence.

Understand your product and customer context deeply – you are comfortable building strong domain knowledge and being an expert in your category, which you can then apply to the vision for your portfolio.

Establish OKRs that help your team progress towards the long-term vision.

Drive End-to-end Execution and Delivery

While you’ll shape the big picture, it’s not just delegating – you won’t hesitate to get your hands dirty; diving into product reviews, writing business cases, helping unblock teams, etc.

Bring creative new ideas to solve complex problems that haven't been solved before in Canada.

Ensure we build the right things, the right way, at the right time – balancing short-term wins with long-term platform evolution.

Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration.

Collaborate closely with Product Design to build best-in-class customer experiences.

Write clear, actionable product specs that connect business goals, customer needs, and technical constraints.

Partner closely with engineering management to ensure initiatives are well-scoped, appropriately sized, and resilient.

Coordinate go-to-market with Growth, CS, and Operations, ensuring launches are operationally ready and well-supported.

Measurement, Experimentation and Iteration

Define success metrics and measurement plans for each initiative, including impact on funnel conversion, LTV, and operational efficiency.

Design and run experiments (e.g., A/B tests) to validate hypotheses and derisk larger bets.

Partner with Data to build dashboards, analyze performance, and translate results into next steps – including when to pivot, double down, or sunset work.