Source description
About the role
Salesforce administration: user management, data hygiene, declarative builds (Flows, validation rules, page layouts, permission sets), and the reporting infrastructure leadership relies on
Pardot (Marketing Cloud Account Engagement) management: engagement programs, automation rules, lead scoring/grading, completion actions, and campaign attribution reporting
Clay workflows: enrichment waterfalls, data orchestration, and signal routing that feed clean, actionable records into Salesforce and outbound tooling
Cross-system integrations: keeping Salesforce, Pardot, and Clay (plus adjacent tools — sales engagement platforms, enrichment sources, Slack-based workflows) talking to each other without data drift or sync failures
Data quality governance: deduplication logic, field-level standards, and enrichment hygiene so GTM data can actually be trusted for decision-making
Automation design: translating manual, repetitive processes across Sales and Marketing into Flows, Clay tables, or middleware automations (Zapier/Workato/n8n-class tools)
AI-driven workflow improvements: identifying where AI tooling (research agents, enrichment, personalization) can replace manual GTM busywork, and actually shipping it
Stakeholder partnership: translating business requirements from Sales, Marketing, and CS leaders into system configurations — asking the right questions rather than just executing what's literally requested
Documentation and change management: keeping system documentation current and driving adoption when you roll out a new process or tool change