Sr. Technical Program Manager, Marketing Technology

Program & Technical Ownership

Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems

Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans

Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving

Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication

Help make MarTech projects easier to scope, easier to ship, and easier to support after launch

Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation

Tracking, Attribution & Measurement

Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors

Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps

Validate tracking implementations across iOS, Android, web, and backend systems

Partner with Analytics and Data teams to improve measurement quality, governance, and consistency

Help ensure marketing and analytics teams can trust the data they use to make decisions

MarTech Operations & AI-Enabled Workflows

Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling

Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate

Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting

Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations

Make marketing technology systems more scalable, observable, and reliable over time