Source description
About the role
▪️Own Regional Business Performance & Strategy
Act as the primary analytics partner for a region, owning the full-funnel performance narrative (acquisition → engagement → retention → revenue).
Proactively identify opportunities and risks within your region and influence business strategy through data-driven recommendations.
Drive alignment across Marketing, Product, and Finance stakeholders on key performance drivers.
▪️Lead Complex Investigations & Insight Generation
Independently lead deep-dive analyses into significant performance changes, ambiguous trends, or emerging opportunities.
Integrate signals across marketing activity, product changes, experimentation results, and user behavior to identify root causes.
Define analytical approaches and frameworks for new or ambiguous problem spaces.
▪️Translate Insights into Executive-Level Narratives
Synthesize complex analyses into clear, compelling narratives for leadership forums (QMO, WBR, APM).
Frame insights in terms of business impact, trade-offs, and recommended actions.
Influence decision-making through strong storytelling and structured communication.
▪️Drive Cross-Functional Impact
Partner closely with regional marketing leaders, product teams, finance, and data science to shape decisions and priorities.
Serve as a key interface between Business Analytics and partner teams, ensuring alignment and clarity on performance drivers.
Escalate complex analytical questions and collaborate with Data Scientists on advanced modeling and experimentation.
▪️Establish Best Practices & Raise Analytical Bar
Contribute to the development of standardized frameworks for funnel analysis, performance reporting, and investigation methodologies.
Mentor and support more junior analysts, helping elevate analytical quality and consistency across the team.
Identify gaps in current reporting or analysis and proactively improve processes.
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