Adobe Analytics Tagging Expert

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Adobe Analytics Tagging Expert

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Job Info

• Job Identification13933
• Posting Date05/11/2026, 12:04 PM
• Job RoleData Management and Analytics-Data Ops/Data Analyst
• Experience (In Years)3-6

Job Description

The role will work closely with marketing, product, and engineering teams to ensure accurate measurement frameworks, robust data collection, and actionable insights for decision making.

Responsibilities

Key Responsibilities

• Design and implement Adobe Analytics tracking frameworks aligned with business KPIs and measurement strategies.
• Implement and manage tags using Adobe Launch / Adobe Data Collection.
• Understanding of Adobe Web SDK and event-based tracking.
• Define and maintain data layer architecture and tagging specifications.
• Work with developers to ensure correct JavaScript-based tracking implementation.
• Validate and troubleshoot tracking using debugging tools such as Adobe Experience Platform Debugger, browser dev tools, and network inspection.
• Ensure accurate event, eVar, prop, and conversion tracking across digital properties.
• Build dashboards, reports, and Workspace projects to provide actionable insights.
• Conduct data validation, QA, and governance for analytics implementations.
• Collaborate with stakeholders to define measurement strategies, attribution models, and KPIs.
• Analyze user behavior and campaign performance to support data-driven decision making.
• Maintain documentation for tracking plans, implementation guides, and tagging architecture.

Qualifications

Skills Required

Core Skills

• Strong hands-on experience with Adobe Analytics
• Experience with Adobe Launch / Adobe Data Collection
• Understanding of Adobe Web SDK, Customer Journey Analytics (CJA)
• Strong understanding of tagging frameworks and data layer design
• Experience with JavaScript for analytics implementations
• Hands-on experience building Adobe Workspace reports and dashboards
• Strong knowledge of digital analytics concepts, attribution, and measurement frameworks

Technical Skills

• Strong experience on JavaScript
• Experience with browser developer tools and debugging utilities
• Knowledge of REST APIs and event-based tracking models
• Familiarity with data governance and tracking documentation
• Good to Have Adobe Analytics Certification

Preferred Qualifications

• 2.5 – 5 years of experience in Digital Analytics or Martech implementations
• Strong analytical thinking and problem-solving skills
• Ability to translate business requirements into technical measurement solutions
• Experience working in cross-functional teams (Marketing, Product, Engineering)

Required Skills

• Attention To Consistency
• Bug Troubleshooting and Analysis Skills
• Data Modeling
• Data Pipeline Architecture
• ETL Processes
• Internal Communications
• Interpersonal Relationship Building
• Leadership Capabilities
• Scriptwriting
• Technical Documentation
• Working under Pressure

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