Senior Salesforce Engineer

Job Description: We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. Key responsibilities Responsible for leading the design, customization, and optimization of the CRM platform, ensuring robust integration, advanced data analytics, and scalable solutions that align with the domain’s strategic objectives and drive customer relationship excellence while identifying new opportunities within the customer. You will have to: Lead the design and development of complex digital solutions in the CRM Domain Lead the development of complex software solutions. Provide technical guidance and mentorship to junior engineers. Ensure architectural integrity and consistency across the software development lifecycle. Develop and maintain software architecture documentation. Participate in project planning and estimation activities. Drive continuous improvement initiatives within the development team. Act as a subject matter expert (SME) for pitches and client work. Contribute to the vision and strategy of the team CRM Platforms Excellent knowledge of CRM systems e.g. Salesforce, HubSpot, Microsoft Dynamics (Backend and Frontend). Be able to implement efficient, scalable, and maintainable CRM solutions. Excellent problem-solving skills with the ability to troubleshoot and resolve complex issues. Experience in leading and managing project development in Agile or Scrum environments. Experience with CI/CD and version control tools (e.g., GitHub, GitLab, Bitbucket, Jenkins, etc.). Ability to work independently and as part of a team, managing multiple priorities and deadlines and guide junior members. Databases Ability to query databases for customer data extraction and reporting. Scripting & Automation Strong programming skills in APEX, C#, .net, others. API Integration Strong understanding of REST/SOAP APIs for integrating CRM with other systems. Data Analysis & Reporting Strong experience with Excel, Power BI, Tableau or others to analyze customer data and generate insights. Customer Data Management Strong understanding of data segmentation, customer lifecycle, and personalization. Troubleshooting & Debugging Ability to diagnose CRM-related technical issues and provide solutions. Team player with organizational skills and dedicated to transparency. Why choose dentsu? Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets. Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions. Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture. Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions. What’s in It for You? Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options. Hybrid working – we combine flexibility with in-person collaboration, with an expectation of 1 day per week/ 4 days per month in the office. Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome. Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation. Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies. Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact. Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach. *many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together. #LI-MERKLE Location: Belgrade Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work