Senior Manager, Analytics, GEO

Job Description: At dentsu , we help leading brands understand visibility across a media landscape that’s changing fast. We’re looking for a Senior Manager, Analytics , GEO to support measurement, reporting, and insights across traditional SEO and AI-powered discovery for a complex enterprise client. This role is more than applying traditional SEO reporting to a new channel. As generative AI, answer engines, and LLMs reshape how people discover information, you’ll help define how that shift is measured, interpreted, and communicated. You’ll work closely with cross-functional teams and senior stakeholders to make sense of emerging signals, build practical reporting approaches, and balance analytical rigor with ongoing test-and-learn thinking. This role is ideal for a strong analytics leader with SEO and/or performance marketing, and enterprise reporting experience who is excited to help shape measurement in the next evolution of emerging media .

What You’ll Lead & Own Measurement Strategy Help shape measurement frameworks that extend SEO and performance analytics into GEO across priority brands, workstreams, and use cases.

Support KPI standards across organic visibility, AI visibility, citations, answer inclusion, engagement, traffic quality, and business impact.

Clarify which metrics are meaningful, directional, or need additional context for client and cross-functional stakeholders.

Translate SEO recommendations and emerging GEO opportunities into measurable learning agendas and practical reporting plans.

Reporting & Data Connect key reporting inputs across analytics, enterprise reporting, SEO, AI monitoring, LLM visibility, citation tracking, and answer inclusion data.

Build dashboards and report standards that make performance easier to compare across brands, workstreams, and time periods.

Document metric definitions, data sources, reporting caveats, QA steps, and delivery expectations.

Improve recurring reporting processes while maintaining quality, consistency, and strong analytical thinking.

Performance & Learning Support analyses and test-and-learn ideas tied to visibility, engagement, traffic quality, and business outcomes.

Communicate data limitations, confidence levels, directional signals, and open questions clearly.

Help interpret performance when AI visibility shifts do not directly align to site traffic or attributable outcomes.

Identify measurement gaps and recommend practical improvements for reporting, benchmarking, and decision-making.

Insights & Delivery Turn complex data into clear narratives, implications, recommendations, and next steps.

Support performance readouts with GEO, SEO, analytics, media, content, brand, and client stakeholders.

Separate observations from insights and actions to keep reporting decision-oriented .

Contribute to POVs and presentations on how AI-driven discovery is changing SEO, content performance, and measurement.

Cross-Functional Partnership Partner with GEO, SEO, c ontent, media, and client teams .

Track deliverables, dependencies, data availability, and key decision points.

Bring structure to ambiguous workstreams by documenting decisions, surfacing risks, and clarifying next steps.

Flag risks early and support alignment across teams.

Team & Operations Support partners and teammates with analytical judgment, QA, storytelling, and clear communication.

Bring hands-on analytics expertise to reporting, analysis, and client-facing deliverables.

Help teams make data-informed decisions through clear analysis and practical recommendations.

Support adoption of new measurement approaches, tools, and reporting standards.

What You Bring 5 + years of analytics, SEO, digital performance, enterprise reporting, content performance, or performance marketing measurement experience.

Strong foundation in SEO measurement, organic search reporting, and performance marketing analytics.

Experience supporting KPI frameworks, measurement plans, dashboards, recurring reporting, or data QA.

Hands-on experience with tools such as Adobe Analytics, Excel, PowerPoint, Power BI, Looker Studio, Tableau, or similar platforms.

Familiarity with Google Search Console and SEO platforms such as BrightEdge, Semrush , Ahrefs , Screaming Frog, or similar tools a plus .

Strong ability to turn data from multiple sources into clear narratives and actionable recommendations.

SQL proficiency or experience with data transformation is a plus but not required .

Exposure to AI monitoring, LLM visibility, AI Overview tracking, citation analysis, answer inclusion, or GEO measurement tools (Adobe LLM Optimizer, Profound, BlueFish , etc.) is a plus but not required .

Mindset & Growth Orientation Curious about how AI systems surface, interpret, and cite information.

Energized by ambiguity and motivated to build in a growing space.

Grounded in performance and data, with a test-and-learn mindset.

Comfortable driving work forward while staying closely connected to partners and leadership priorities.

Excited to help drive new areas of measurement across GEO, SEO, and AI-driven discovery.

What Success Looks Like You bring strong judgment, prioritization, and follow-through to GEO and SEO measurement.

Your reporting and insights help teams understand performance, opportunities, and recommended next steps.

Clients and partners trust you to translate complex data and emerging signals into clear, practical guidance.

GEO and SEO measurement becomes more structured, consistent, and actionable through your work.

Why dentsu You’ll help shape how modern search and AI-driven discovery are measured at a moment when the discipline is expanding rapidly. This role offers the chance to apply SEO and performance analytics expertise to an emerging space, build practical reporting approaches, and grow your understanding of GEO, LLM visibility, and AI Discoverability in practice. The annual salary range for this position is 80 - 100 K . Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitte d by law.

Benefits available with this position include

• Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

• Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .

• To begin the application process, please click on the "Apply" button at the top of this job posting . Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu , we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote , depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Location: Detroit Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to  ApplicantAccommodations@dentsu.com  by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.