Lead Technical Architect

The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the work of other architects and delivery of the solution for clients both internal and external, shepherding it through the relevant governance. Job Description: Key responsibilities: Lead enterprise architecture consulting engagements. Define strategic technology roadmaps aligned with business goals Lead technical design and implementation of CDP solutions across multiple platforms Drive adoption of emerging technologies (AI-driven personalization, composable architectures). Represent organization in industry forums Define and enforce data architecture standards, schemas, and governance models Oversee ingestion pipelines (batch/streaming) and ensure data quality and integrity Guide development teams in building reusable components and scalable integrations Collaborate with marketing and analytics teams to define audience strategies and activation logic Own the orchestration of customer journeys and personalization workflows Conduct code reviews, mentor engineers, and ensure adherence to best practices Evaluate new tools and technologies to enhance CDP capabilities Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) Act as a bridge between business and technology teams to translate requirements into actionable solutions Troubleshoot complex issues across data flows, APIs, and activation channels Contribute to roadmap planning and continuous improvement of CDP infrastructure Must have skills: Proven experience architecting and leading CDP implementations (AEP, Treasure Data, Zeta, Tealium, etc.)AEP (RT-CDP, AJO, CJA, Workfront), Action IQ, Braze (CDP), Telium, Zeta, Treasure Data, Growth Loop, Hi-Touch, SFDC etc.. Strong understanding of composable CDP architecture and data privacy principles Advanced data engineering skills including real-time and batch ingestion pipelines Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures Proficiency in Python, JavaScript, or Node.js for scripting and automation Experience with cloud platforms (AWS, GCP, Azure) and big data technologies Strong understanding of identity resolution, audience segmentation, and activation workflows. Good to have skills: CDP Expertise: Adobe Experience Platform (RTCDP, AJO), Treasure Data, Tealium, Hightouch Enterprise Architecture & Consulting: TOGAF or equivalent frameworks, Solution consulting and pre-sales experience Experience with Customer Journey Orchestration tools (AJO, Braze, Salesforce Marketing Cloud) Familiarity with reverse ETL tools like Hightouch or Census Hands-on experience with data governance, consent management, and PII handling Knowledge of data formats and transformation (JSON, Parquet, Avro) Experience with CI/CD pipelines and DevOps practices Client-facing experience with stakeholder management and solution presentations Exposure to CDP evaluation and vendor selection processes Education & Qualification: Bachelors in Engineering with a specialization in Computer Science, Data , IT Graduate from other fields with good communication and analytical skills. Certifications if any: AD0-E602 Adobe Real-Time CDP Business Practitioner Professional OR Higher AD0-E607 Adobe Journey Optimizer Business Practitioner Professional OR Higher Other CDP certifications (Salesforce, Treasure Data) Shift timings: 12:00 PM to 10:00 PM (IST) Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work