UI Animator

We’re looking for a skilled and imaginative UI Animator to help bring our Innovation Lab titles to life—adding motion, clarity, and expression to the player experience. In this role, you’ll collaborate with UI/UX designers, game artists, and developers to transform static mockups into engaging, polished in-game animations that enhance usability and elevate visual appeal.

You’ll be responsible for animating UI elements, 2D characters, and environments, and for ensuring smooth implementation in Unity. This role sits at the intersection of design, storytelling, and tech—where performance, aesthetics, and gameplay meet. Technical art experience is a strong plus and will directly support your ability to optimize, prototype, and implement animations across the product. You’ll also begin exploring generative AI tools for motion concepting and creative acceleration. Experience with tech art or generative AI tools is a strong plus, offering extended scope to prototype, optimize, and expand the creative toolkit.

Key Responsibilities Animate UI elements and transitions that bring clarity, responsiveness, and delight

Translate static designs and motion comps into fully functional, in-game animations

Collaborate with UX, UI, and development teams to ensure consistency, usability, and performance

Animate 2D characters and environments to support narrative and gameplay moments

Create prototypes using tools like After Effects, Animate, or Spine

Work within Unity’s 2D animation system to implement assets directly in-game

Partner with technical artists to optimize assets for performance and platform requirements

Maintain clear documentation, animation libraries, and motion guidelines

Explore and prototype using generative AI tools to support animation concepting and conceptualisation

Contribute to a performance-focused culture where polish, feedback, and iteration are key

What we're looking for

• 2+ years of experience animating UI and 2D elements in a game development setting

• Strong grasp of animation principles: timing, easing, flow, and visual feedback

• Solid understanding of UI animation and implementation in Unity

• Artistic eye for motion, design, layout, and composition

• Familiarity with After Effects, Animate, Spine, or similar for rapid prototyping

• Understanding of mobile performance constraints and optimization

• Experience with Unity timelines, shaders, or light scripting is a plus

• Generative AI skills are a strong plus—especially in prototyping or expanding animation concepts

• Professional-level English and excellent interpersonal skills

About you

Teammate known for flexibility and problem-solving abilities

Able to take feedback constructively and work with minimal rework

Diligent, committed to meeting deadlines

Passionate about mobile games, player experience, and the power of motion

Curious and proactive—especially about emerging creative tools and technology

Why Product Madness ?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Travel Expectations None Additional Information At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.