Freelance MarTech Solutions Architect - Tealium Experience

Solution Architecture & Discovery

Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.

Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.

Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.

Implementation Leadership & Delivery

Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.

Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.

Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.

Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.

MarTech Platforms, Integrations, and Data

Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.

Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.

Support ETL and reverse ETL patterns to activate data into downstream destinations.

Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.