GN-CG&S-Digital eCommerce - Analyst

Job Title - Digital eCommerce - Consumer Goods & Services + GN_Industry_CG&S Management Level: Analyst / Consultant / Manager Location: Bengaluru / Gurugram / Mumbai About the Role We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems. The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands.

Key Responsibilities Support digital commerce transformation engagements for global CPG clients Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives Research and analyze emerging trends in: Agentic Commerce AI-assisted buying journeys Conversational and autonomous commerce Retail media & personalization Composable commerce ecosystems

Support development of value cases and business impact assessments for Agentic Commerce solutions Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings Work with cross-functional teams across strategy, analytics, data, experience, and engineering Support implementation and optimization of commerce and MarTech platforms Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness Participate in workshops, requirement gathering, and client presentations Build competitive intelligence on commerce, AI commerce, and MarTech players

Required Skills & Experience Must Have 2–3 years of experience in: Digital Commerce MarTech Consumer Experience / Personalization Digital Transformation

Understanding of modern commerce ecosystems and consumer journey orchestration Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions Familiarity with at least one of the following technology ecosystems: Salesforce Commerce / Marketing Cloud Adobe Experience Cloud Shopify SAP Commerce CDPs and personalization platforms Conversational AI / AI orchestration platforms

Strong analytical and structured problem-solving skills Excellent PowerPoint and communication skills Ability to work in a fast-paced consulting environment

Good to Have Exposure to Generative AI and Agentic AI use cases in commerce Understanding of Retail Media Networks and D2C ecosystems Knowledge of composable commerce, APIs, or headless architecture Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau) Exposure to AI-enabled consumer engagement and journey orchestration Prior consulting or client-facing experience

2–3 years of experience in: Digital Commerce MarTech Consumer Experience / Personalization Digital Transformation

Understanding of modern commerce ecosystems and consumer journey orchestration Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions Familiarity with at least one of the following technology ecosystems: Salesforce Commerce / Marketing Cloud Adobe Experience Cloud Shopify SAP Commerce CDPs and personalization platforms Conversational AI / AI orchestration platforms

Strong analytical and structured problem-solving skills Excellent PowerPoint and communication skills Ability to work in a fast-paced consulting environment

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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